Video Mapping at a Product Launch

The launch of a product is often an important milestone in the history of a company. That's exactly why the main event should feature the best there is on the market. After all, this will be the first impression everyone will have of your new product or service.

Not unlike the universe of common corporate events, a launch must be organized to compete for the public's attention at all times. After all, the focus should be on the newcomer of the night. And with the advent of technology, this task has become easy. Ever heard of video mapping ? It is an audiovisual rentals NYC projection technique and has been successful for allowing a multitude of scenarios in events.

What is video mapping?

If you haven't heard of this new technology yet, projection mapping is a technique that allows you to project any image onto uneven surfaces. Floors, walls, products, everything can be transformed and bring a significant effect.

From the use of specific software, the physical environment in which the mapped projection will be made is recreated in a digital universe so that both realities communicate. After a projection strategy is created, cameras are positioned at specific points to offer the desired result with the best possible quality.

How can video mapping add to the launch of a product?

The launch event of a product and service is the first moment the public will come into contact with it. Therefore, it is important that the first impression is the best possible.

We already know that it is the first moments that we interact with something or someone that will be able to form our opinion about it. And, contrary to what many say, it is hardly possible to change the initial impression we had. Therefore, when organizing a launch event, it is important to impact the viewer in the best possible way so that their feeling when remembering the product is positive.

A company that everyone has as a reference when thinking about a debut success is Apple, which holds large events to publicize the brand's new products. The audiences are always full to check out a performance that will amaze anyone.

In this context, video mapping comes in as an extra touch, an effect that will make all the difference in delighting the public. Can you imagine projecting the image of your new product with a huge highlight on the walls of the event venue?

Another very interesting possibility is to design the product itself on top of different surfaces so that guests can see the different facets it can offer. Or else stop creating a very interesting interactivity game.

Thus, making use of video mapping in the launch of a product contributes not only to promoting a visual impact that is beyond positive, but also to offering more interactivity for the debut of your company's novelty.

Being able to create an excellent first impression of your product is a value that only mapping can add.

Read more : What Kinds of Considerations should you make when Planning Audio/Video for Events?